Aisles
Shop By Category.
Tap a card to open that aisle. Each one shows the toys, the age, and how many picks are inside.
46 aisles
Pick a lane
Pick the kind of play first. Each card shows the aisle photo, the age it is packed for, and how many toys are waiting.
Ages 6–12
Educational & STEM
Curiosity kits that make science, math, and engineering feel like play.
5 toys
Ages 4–10
Action Figures
Heroes, worlds, and stories kids can hold in their hands.
7 toys
Ages 0–8
Dolls & Plush
Soft companions and dolls that comfort, cuddle, and care.
13 toys
Ages 2–12
Building Sets
Blocks and kits that turn ideas into towers, towns, and inventions.
2 toys
Ages 4–12
Board Games
Family nights, quiet focus, and screen-free wins around the table.
3 toys
Ages 3–10
Arts & Crafts
Squishies, kits, and mess-smart making — fruit fidgets sit with the craft table.
17 toys
Ages 3–12
Outdoor & Sports
Get-outside gear for backyards, parks, and sunny weekends.
12 toys
Ages 0–2
Baby & Toddler
First toys that soothe, stimulate, and stay safely simple.
2 toys
Ages 3–8
Role Play
Kitchens, costumes, and little worlds that grow big imaginations.
10 toys
Ages 9–13+
Older Kids
RC racers, butter-brick fidgets, jelly bears, and desk gadgets.
24 toys
Ages 3–8
Bubble Blowers
Animal cameras and octopus blowers that send bubbles across the garden.
8 toys
Ages 6–8
Surprise Figures
Festive blind bags with a row of Christmas mini figures in front of the box.
1 toy
Ages 3–8
Ear Buddy Plush
Soft long-ear plushes in blue and pink — including a tummy-glow buddy.
2 toys
Ages 9–12
Party Flags
England St George and Union Jack flags from the new flag pack.
2 toys
Ages 6–12
Party Spotlight
Flop hats, glow wands, figure packs, and party masks from the premium tray.
37 toys
Ages 9–12
Kids Hats
Sports-print bucket hats in candy, cool, mixed, and red colourways.
4 toys
Ages 6–13+
Novelty Keyrings
Mini sneakers, speed crew, heroes, and cartoon charms on wrist straps.
8 toys
Ages 3–8
Light-Up Toys
Christmas lanterns, snowmen, heart wands, and fibre glow sticks.
18 toys
Ages 13+
3D Keyrings
Jointed rainbow sphynx cats and a teal lizard on gold clips.
4 toys
Ages 9–12
Handheld Fans
Pocket fans, desk fans, and mist spray fans for warm days.
7 toys
Ages 3–8
Bottle Plush
Bottle-shaped plushes in pink, lime, purple, white, and stripe.
1 toy
Ages 6–8
Christmas Glow
Santa snow train and matching glow lanterns for a window sill.
2 toys
Ages 3–8
Glitter Squeeze
Unicorns, axolotls, ducks, fruit, and glitter blobs from the squeeze boxes.
17 toys
Ages 3–8
Glow Wands
Princess electric glow sticks, character wands, and rainbow heart fibres.
3 toys
Ages 3–5
Play Balls
Inflatable garden balls with cartoon faces in five bright colours.
1 toy
Ages 6–8
Halloween Squish
Slow-rise butter bricks in pumpkin, bat, and trick-or-treat wraps.
4 toys
Ages 13+
Fidget Spinners
Metal hero-face spinners — shields, webs, armour, and lightning.
1 toy
Ages 3–12
Buddy Bags
Plush monster-buddy bags in big, large, medium, and small — each with its own photo and UK price.
26 toys
Ages 6–8
Hatch Dragons
3D hatch eggs with a mini dragon inside — £2.50 from the new tray.
6 toys
Ages 6–8
Fashion Sets
Pocket fashion play sets at £2.50 — bright dresser-drawer dress-up.
4 toys
Ages 6–8
Buddy Keyrings
Soft monster-buddy charms at 90p — bag clips from the new tray.
5 toys
Ages 6–8
Light-Up Hats
LED party hats at £2.50 — brim lights for photos and play.
9 toys
Ages 9–12
Metal Keyrings
Solid metal charm clips at £1.25 — desk and bag ready.
4 toys
Ages 9–12
Mini Bags
Mini cross-body bags at £1.75 from the 12-in-bag pack.
1 toy
Ages 3–5
Critter Keyrings
Soft plush critter charms at £1.25 — hug-size bag clips.
2 toys
Ages 6–8
Push Pop
Handheld push-pop speed games at £2.50 — lights, no extra screen.
3 toys
Ages 3–5
Buddy Cups
Character snack-time cups at £3.00 from the new tray.
6 toys
Ages 3–5
Buddy Plush
Soft star-buddy plushes at £3.50 — hug-size friends from the new delivery.
5 toys
Ages 6–8
Crunchy Squish
Pocket crunchy squishies at £2.50 — crackly fill fidgets from the extra tray.
9 toys
Ages 6–8
Funky Frights
Neon Halloween squeeze sets at £7.50 — ghosts, pumpkins, and party glow.
3 toys
Ages 6–8
Festive Dumplings
Festive dumpling squeezes from £1.75 — slow-rise holiday fidgets.
5 toys
Ages 6–8
Halloween Hats
Halloween dress-up hats at £2.50 from the extra pack.
1 toy
Ages 9–12
Glow Glasses
LED shutter glasses at £2.50 — party colours for night play.
1 toy
Ages 6–8
Glow Gloves
LED fingertip gloves at £2.50 — night-play party pairs.
1 toy
Ages 6–8
Cheese Squish
Mini £2.50 and jumbo £4.75 cheese brick squishies from the extra pack.
6 toys
Ages 6–8
Glow Swords
Pixel glow play swords at £2.75 — batteries included as labelled.
3 toys